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Tue 21 / 10 / 2014

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/01

 Yoni Alter show

Wed 13 / 08 / 2014

Mirri & MirriNor Exhibiting at
Packaging Innovations London 2014

Mirri, a division of Celloglas will be exhibiting at the Packaging Innovations Show in London. Find us on stand A16 from the 30th of September to the 1st of October at the London Business Design Centre, Islington. 

As per previous years, we will be located next to Smurfit Kappa, and demonstrating MirriNor. MirriNor is a product jointly developed by Mirri and Smurfit Kappa, who have collaborated to produce a ground breaking, lightweight but strong, metallised board, balancing Smurfit Kappa’s expertise in sustainable, corrugated packaging with Mirri’s world-leading experience of metallic paper and board. MirriNor, like other Mirri products, can be used across a range of markets, including multimedia, food and drink packaging and also point of sale, to name but a few.  

There will also be a number of other Mirri and Celloglas innovations including new products, Mirri Sparkle, MirriEco AG and a number of other packaging grades available. 

Mirri swatches, foil swatches and Celloglas lamination swatches will be on the stand, along with some tasty treats packaged to demonstrate our materials in action. Other Mirri solutions on show will be Mirri Pak for HP Indigo, a silver digital product sold globally which allows for on pack personalisation and seasonally focused short runs. 

We will also be showing ideas hot off the press, printed in our in-house marketing suite at Reading. These will be digital packaging mock ups printed on a Roland DG LEJ-640, capable of full colour + white and matt/gloss varnish. Allowing us to demonstrate printed packaging ideas for discussion quickly and cost effectively. 

There will be a number of product samples on show made using Color-Logic, printed under license, using the Process Metallic Color System™ and will demonstrate the wide range of metallic colours and effects available when printing onto Mirri and MirriNor using Color-Logic. 

Case study samples from the drinks sector including Royal Tokaji, Digby Wine and Gusbourne will be at the show, as well as sample boxes from the multi-media and cosmetic sectors. 

If you have any questions or would like to find out more about Mirri, MirriNor or the Packaging Innovations Show please contact our marketing team: marketing@celloglas.co.uk or go to our websites. 

Click here to register for the show

/02

 Yoni Alter show

Mon 11 / 08 / 2014

Mirri releases new product Mirri Sparkle,
with a distinctive glitter texture

Mirri Sparkle is a new product that offers customers a distinctive ‘glitter’ texture that sparkles in the light. 

The high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.

Mirri Sparkle has already received great interest from the high-end packaging and point of sale (POS) markets. The unusual film has a glitter texture, providing a tactile experience, as well as a glitter effect with a metallic luster and shimmer.

Mirri Sparkle is currently available as a 380mic/285gram product, the sheet size as a stocked product is 900 x 700mm. A (minimum order) bespoke making is available as 900 x 2100mm maximum sheet size.

When you overprint on Mirri Sparkle, either through digital or litho means, you can create any colour ‘sparkle’ you wish. If you use white ink, it masks the glitter effect, adding more subtlety to the film and design.

Color-Logic test sheets have been printed by UV litho printer Oriel, based in Hull. These were printed under license, using the Color-Logic Process System. These demonstrate a wide range of metallic colours available when printing onto Mirri Sparkle.

Richard Gillgrass, Managing Director of Celloglas, commented “We have had a lot of interest in Mirri Sparkle from a wide range of markets, due to it’s unique glittering shimmer that will create a spectacular sparkle effect for packaging, point of sale, social stationary, craft and many other market places”.