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Tue 27 / 01 / 2015

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/01

 Yoni Alter show

Mon 19 / 01 / 2015

Mirri Supplies Metallic Material
for New Ghost perfume boxes Cover

Originating from a British fashion house, Ghost was created in 1985 by Tanya Sarne – an aspiring designer who possessed an indisputable eye for the changing demands in how women wanted to dress. Following her success, in 2000 the first signature fragrance was born; Ghost the Fragrance. Now, with a total of 9 fragrances in the collection – Ghost have released 5 30ml special gift sets in time for the 2014 Christmas period. 

After purchasing a glittering handbag and remarking on its ‘sparkle’ effect, the team behind the design of the new Ghost gift boxes went to Falconer Print & Packaging for advice on sourcing a material to match the effects. Richard Martin, Managing Director at Falconer, contacted the team at Mirri to look at available options. 

Darren Howard, Business Development Manager at Mirri, was able to present Falconer with a new product, Mirri Sparkle. The new product offers customers a distinctive ‘glitter’ texture that sparkles in the light. 

The high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.

Once the material was sourced, Falconer chose to use a patented ‘fold flat rigid box’ design created by Concept Packaging. The design of the box enabled Falconer to produce a strong, striking product that competes with a rigid box design whilst giving the added value and quality finish of a litho printed carton. The design also had approval from the contract packers, Lemonpath, who were able to quickly turn around the packing. 

As well as the new Mirri Sparkle, Falconer also used Mirri Pak Silver supplied as folding boxboard, printed in 5 different shades, to create the outer packaging.

In total, 500,000 gift sets, over 5 different fragrances (Ghost Sweetheart, Ghost Cherish, Ghost Eclipse, Ghost Deep Night & Ghost The Fragrance) were produced. The Ghost fragrances were launched in time for the Christmas gifting market and will also be sold into 2015.

/02

 Yoni Alter show

Tue 04 / 11 / 2014

BOSS Awards use Mirri Pak for HP Indigo
to provide ticket and book of the night cover

The BOSS Industry Awards recognise and reward those in the office supplies and services industry who can demonstrate real excellence, either as individuals or through the successful performance of their business.

The BOSS Industry Awards were held on the 22nd of October at the International Convention Centre, Birmingham. The tickets for this prestigious event were digitally printed on an HP Indigo by 1st Byte in London. They were printed 4 colour process, plus white onto Mirri Pak for HP Indigo 415mic/ 280g. 

The cover for the book of the night was also printed on Mirri Pak for HP Indigo using the same style of artwork and highlighting elements of the bulbs and text in metallic silver. 

Sophie Bowyer, Marketing Support Executive, at the British Office Supplies and Services (BOSS) Federation commented “By using the Mirri silver board we could produce a glamorous cover and ticket that continued the extravagant and innovative theme of the event, but also allowed for quick and easy production. The items were printed digitally with key features of the artwork (including light bulbs and text) highlighted in silver using the metallic board.”

Jennifer Deacon, Marketing Manager, at Celloglas and Mirri, commented “The artwork almost looks foiled, but it was achieved using Mirri, they only produced 500 tickets and 500 books of the night, so by digitally printing on Mirri, this saved on the cost of foil dies and the HP Indigo also needs minimal make ready sheets when running the job, offering a cost saving over litho”. 

The tickets and book cover were printed both sides and gloss laminated after print, providing a glossy extra finish. By using Mirri, this allows for multiple metallic colours in one pass of the press, in this case silver and metallic blue.  

Mirri Pak for HP Indigo is distributed in the UK by Premier Paper and is available in three weights 315mic/220gsm, 415mic/280gsm and 460mic/300gsm.