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Tue 31 / 03 / 2015




 Yoni Alter show

Wed 28 / 01 / 2015

Mirri Supplies Innovative Metallic Material
for Sette Vie Italian Liqueur cartons

The roots of Sette Vie Italian Liqueurs originate from a family of master distillers who have been perfecting their craft from the 1880's to today. As the recipes passed from father to son, the flavour profiles have been refined while adhering to the family ethos of using only the best natural ingredients of the region. Sette Vie is and always will be faithful to the rules set out by this family of Italian artisans. 

For 8 years Boutique Brands have been sourcing the finest natural ingredients from Italy for their liquids and best-in-class materials from all over the world for the bottles, labels, and corks. Recently Boutique Brands commissioned Saxon Packaging for their latest luxury cartons project.
The brief was to provide a stunning, luxury carton to protect and enhance the brand and fine materials used in the bottle design.
Saxon Packaging chose Mirri material to make the carton. By using Mirri this allowed the metallic elements of the design to be produced in a style that reflected the brands image. 
After looking at the structural needs of the Boutique Brands carton and the strength required to protect the bottle inside Mirri recommended MirriEco Ag.
The direct metalised MirriEco Ag was laminated using Korsnas Carry Coated Natural Kraft board. This created a metallic two sided strong material, with a smooth finish on both sides. This was the perfect choice for the strength required to give a premium feel to the carton whilst giving striking print results inside and out. The carton design also had an intricate window cut out, where the MirriEco Ag strength helped again.

Mike Impson, Sales Manager, from Saxon Packaging commented “MirriEco Ag with Korsnas Carry Coated Natural Kraft board is a new development at Mirri and provided us with many material benefits. It is strong and smooth both sides which offers a high standard of presentation and protects the bottle inside. The material is also recyclable which enabled us to add the Mobius Loop recycle logo on the design of the box”. 

MirriEco Ag is direct metallised high quality board. This sustainable alternative is recyclable, repulpable (PTS –method RH 21/97). MirriEco Ag is suitable for UV litho and conventional printing using oxidising inks, as well as a full range of post press finishes such as die cutting, embossing and cutting and creasing. 
Darren Howard, Business Development Manager at Mirri commented “Mirri Eco Ag is available using a variety of boards, but Korsnas Carry Coated Natural Kraft board is very well suited for high end drinks cartons, due to it’s strength, metallic finish, it’s two sided nature allowing for design on the inside and of course it’s recyclable nature”. 
MirriEco Ag is a repulpable, mono product that can be placed in recycling waste, the metallic layer is then dispersed during the de-inking process. 
David Price, Creative Director, at Boutique Brands commented “We are very pleased with the final result, 5,000 boxes in total. This new MirriEco Ag product provides a high-end finish both sides, creating a strong box and that is also recyclable”.

 Yoni Alter show

Mon 19 / 01 / 2015

Mirri Supplies Metallic Material
for New Ghost perfume boxes Cover

Originating from a British fashion house, Ghost was created in 1985 by Tanya Sarne – an aspiring designer who possessed an indisputable eye for the changing demands in how women wanted to dress. Following her success, in 2000 the first signature fragrance was born; Ghost the Fragrance. Now, with a total of 9 fragrances in the collection – Ghost have released 5 30ml special gift sets in time for the 2014 Christmas period. 

After purchasing a glittering handbag and remarking on its ‘sparkle’ effect, the team behind the design of the new Ghost gift boxes went to Falconer Print & Packaging for advice on sourcing a material to match the effects. Richard Martin, Managing Director at Falconer, contacted the team at Mirri to look at available options. 

Darren Howard, Business Development Manager at Mirri, was able to present Falconer with a new product, Mirri Sparkle. The new product offers customers a distinctive ‘glitter’ texture that sparkles in the light. 

The high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.

Once the material was sourced, Falconer chose to use a patented ‘fold flat rigid box’ design created by Concept Packaging. The design of the box enabled Falconer to produce a strong, striking product that competes with a rigid box design whilst giving the added value and quality finish of a litho printed carton. The design also had approval from the contract packers, Lemonpath, who were able to quickly turn around the packing. 

As well as the new Mirri Sparkle, Falconer also used Mirri Pak Silver supplied as folding boxboard, printed in 5 different shades, to create the outer packaging.

In total, 500,000 gift sets, over 5 different fragrances (Ghost Sweetheart, Ghost Cherish, Ghost Eclipse, Ghost Deep Night & Ghost The Fragrance) were produced. The Ghost fragrances were launched in time for the Christmas gifting market and will also be sold into 2015.