Tue 07 / 02 / 2012

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Current
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/01

Wed 14 / 09 / 2011

Mirri and Smurfit Kappa form Premium Partnership
with the launch of MirriNor Specialist Board

New packaging product MirriNor combines the flexibility of Smurfit Kappa Sheetfeeding’s T-Flute - microflute - with Mirri’s high quality, printable metallic film, to produce cartons capable of lifting brands into a premium sector.

The collaboration between Smurfit Kappa Norboard, the speciality and graphical division of Smurfit Kappa Sheetfeeding, and Mirri, a division of Celloglas, has produced a new range of metalised film laminated boards. Called MirriNor, the new range is based on Smurfit Kappa’s patented T-Flute microflute which is revolutionising the world of traditional packaging, and has been developed to offer a full colour print, premium quality finish with curvability and strength, whilst remaining super lightweight at 400gsm (850micron).

Developed with luxury goods and gift packs in mind, MirriNor is also applicable to a wide range of FMCG products, providing the appearance of a premium pack, with reduced packaging weight and added strength.

The board element of MirriNor is a Smurfit Kappa T- Flute, which is a high quality, FSC accredited, microflute manufactured using a patent protected process. T-flute offers designers the ability to incorporate ‘curvable’ properties into their designs so that a carton no longer has to have regular geometry. Now, a combination of carton and tube is possible, delivering a highly ‘print receptive’ surface with significantly enhanced protective qualities over traditional carton board in a much lighter weight versus calliper product.

The high quality metallic film from Mirri is certified for use with the Color-Logic Process Metallic Color System, providing brand owners and product managers with the ability to differentiate their product with a simple print production process that yields dramatic results. Celloglas also has a decorative print finishing side that offers a wide range of branded finishes which can be used in conjunction with MirriNor, including Celloscreen, Cellofoil, Cellotouch and Cellocover. (Details are available on www.celloglas.co.uk).

The film used to make MirriNor silver is from the Mirribio range and is made from renewable wood-pulp sourced from managed plantations, MirriNor is available in both biodegradable and non-biodegradable forms.

MirriNor, like T-Flute, is machine erectable and can be printed using UV Litho or conventional litho printing process (using fully oxidising inks).

Mark Richards, Sales and Marketing Director of Smurfit Kappa explains: “The T-Flute board used to make MirriNor allows brand owners and packaging designers to performance engineer their packaging, taking cost out of the logistics chain through super-light weighting, whilst adding premium value through stunning graphic finishes. With the growth of decorative packaging outstripping all other types of packaging by a predicted 60% between 2002 and 2012, MirriNor is another example of Smurfit Kappa innovation helping brand owners sell more”.

Richard Gillgrass, Managing Director of Celloglas, commented: “By combining our Mirri Bio film with Smurfit Kappa’s T-Flute we have created a new packaging product that is not only innovative and flexible, but, working in association with Color-Logic prepress software, MirriNor also produces amazing shades of metallic colours”.

For more information about MirriNor call Matt Swift on: 07789753359 or email him directly on: matt.swift@celloglas.co.uk

The MirriNor website is under construction, to view the holding page go to www.mirrinor.co.uk

/02

Thu 04 / 08 / 2011

Mini POS units made out
of Mirri H silver and gold

A range of Mini POS units were produced as a joint venture between Mirri and POS specialists, SP. Three designs were created; a mini DVD unit design suitable for multimedia, an FSDU with a cosmetics theme and a dump bin finished with confectionary graphics.

These mini POS units were available at the In-store show, part of Marketing Week live in June. But if you didn’t manage to pick one up at the show, go to our website and indicate which one you would like in the ‘ask a question box’, email mirri@celloglas.co.uk or call the Mirri marketing department directly On : 01189 167307 and we will send one out to you.

The artwork for the multimedia DVD unit and Cosmetic FSDU were produced under licence using the Process Metallic Color System by Color-Logic

The mini POS units were designed by the CAD experts at POS specialists SP in Redditch. The graphics were produced by Mirri and the production of the units including print, die cutting and construction were all completed by SP

Jennifer Deacon Marketing Manager at Mirri - A Division of Celloglas commented “ We have always talked about creating a range of mini POS units in Mirri and when we saw the designs available at SP we quickly started talking about creating Mini’s as a joint project. We hope these will be used by marketers when discussing ideas for future point of sale campaigns”.

Dawne Middleton, Innovations Manager at SP - At SP we are always looking at innovative ways to inspire our customers and develop our product range. Developing the mini FSDUs in partnership with Mirri presented a fantastic opportunity to show just what impact can be achieved with great materials and great construction techniques.