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Sat 22 / 10 / 2016





Mon 26 / 09 / 2016

On 14th & 15th September, Mirri exhibited at Packaging Innovations 2016 at Olympia London.

The Mirri stand had many visitors from the packaging and POS sectors, as well as designers and brands. New products on display included Mirri Blanco (white board with a subtle shimmer) and our Mirri ‘Wow’ boxes, which look like ordinary brown cardboard boxes from the outside but which are lined with Mirri on the inside for a luxurious unboxing experience!

Mirri Lens was also featured and, as always, Mirri Sparkle attracted a lot of attention! Visitors were able to ask our team first-hand about our Mirri Bespoke offering, which allows customers to order Mirri in a variety of weights and sizes to suit their requirements.

Our striking stand backdrop was printed on Mirri Holographic Rainbow, on our in-house large-format Roland DG printer. Designed by The Bigger Boat, the inspiration came from the circles on the Mirri logo. The circles became a graphic language used throughout the artwork to communicate Mirri techniques and to show how Mirri interacts with print. At the stand, we gave away a Mirri poster which was litho printed on Mirri Holographic Rainbow paper, and leaflets which were printed on Mirri Pak for HP Indigo.

If you’d like a trial of your packaging design printed on Mirri on our in-house Roland DG printer, please contact us. We hope to see you at Packaging Innovations 2017, where we’ll be exhibiting as part of Luxury Packaging for the first time!



 Yoni Alter show

Wed 06 / 07 / 2016

Mirri, a division of Celloglas installs a large format
Lamina board to board laminator at Reading site.

Mirri, a division of Celloglas has installed a large format board to board laminator. Mirri is a world leading brand of metallic paper and board, supplying product to the point of sale, packaging and commercial print sector. 
This installation will widen the Mirri POS offering, facilitating a fast turnaround service of a range of large format Mirri boards that have been laminated to thicker substrates for use in point of sale projects.
Large format Mirri can now be supplied laminated to materials such as Foamex, corrugated and display board. These substrates will then be ready to make into 3D structures, FSDU’s and other POS items. The growth of large format digital printing in the POS sector has also increased demand for thicker Mirri substrates that can be printed on digital flatbed presses. 
The maximum sheet size on the new laminator is 1600mm x 2000mm, minimum is 350mm x 350mm. The top sheet weight is 130-450 gm/m2, the bottom sheet is 250 gm/m2 or 0.6mic to 10mm. 
Mark Askham, Business Development Manager at Mirri commented “The installation of this machine will strengthen our offering to the point of sale sector. It will also allow us to develop a range of thicker Mirri substrates for use across several markets, including POS and packaging”. 
The machine features an automatic substrate feeder, precision gluing and lamination with front and side registration. 
Andy Kirby, General Manager at Mirri commented “As always we will be working closely with our clients to offer a solution that fits their project needs, this could mean supplying substrate laminated to a specification provided or laminating Mirri products to a thicker board from the clients stock and in some cases laminating a printed material to a thicker substrate”. 
Andy added “These are exciting times at Mirri, the large format board to board laminator will compliment the new ultra large format laminator that is due to be installed within the next few weeks”.