Mirri – a division of Celloglas, exhibited at this year’s Retail Design Expo on the 9th and 10th of March at Olympia London. As it was our first year exhibiting at the show, we wanted to create a ‘wow-factor’ for our stand and we did so by commissioning designer Jule Waibel to produce two dresses using Mirri, to be displayed on mannequins on our stand.
Waibel is a German designer based in London and Stuttgart and after graduating from the Royal College of Art in Design Products, she started her own brand, established in 2014. Waibel’s work translates into the world of products, interiors, fashion & textile, space design and performance. These projects are carried out in her studio based in South London.
For the exhibition we asked Jule to produce two dresses using her unique folding techniques. The first was created using large format 240g Mirri Brushed Aluminium. The second was on large format 240g Mirri Holographic Rainbow. For this dress, we printed a colourful pattern, supplied by Jule, on to the material in-house on our Roland DG printer. The combination of the material and the print made for a striking aesthetic and certainly attracted a lot of people on to the stand.
If you have any questions about products featured at the show, please email firstname.lastname@example.org or call 0118 9167 300.
Tue 17 / 05 / 2016
Zetatrade Create Inspiring
2016 Calendar Using Mirri
Zetatrade – Mirri’s Swedish distributor – developed a highly innovative calendar for 2016 using Mirri and materials from their other suppliers. The aim was to show Zetatrade’s graphic identity on a range of exciting substrates and an American Vintage Motorcycle theme was chosen for the print and finishing elements. 1000 calendars were produced to send to clients, customers and suppliers in the print and manufacturing industry.
For the month of March, Mirri Pak for HP Indigo 280g was chosen. It features a close-up photograph of a motorcycle helmet which was digitally printed on an HP Indigo. For June, Mirri Holographic Rainbow 220g was used. This was specially coated for digital printing and displays a contrasting black graphic, featuring song lyrics from the late David Bowie.
Design agency Boske provided the graphic design for the project. Karl-Magnus Boske, who worked on the design commented, ‘The theme comes from a long-term plan to promote the products of Zetatrade using strong expression and lots of attitude…The 12 months of a calendar offer a great opportunity to show a range of effects using different papers, dies and foils…To indulge in the beauty of tactility is a satisfying feeling in an otherwise rather digital world.’
The calendar was produced using both offset and digital printing and finishes include hot foil stamping and blind embossing. The paper used for the other calendar months came from Fedrigoni S.P.A. and Guarro Casas S.A. The hot stamping foils were supplied by Leonhard Kurz Stiftung & Co.KG and the brass dies from Hinderer + Muhlich GmbH & Co. KG.
Andy Kirby, General Manager at Mirri commented, ‘It was great that Zetatrade included Mirri in their 2016 calendar, as it really showed the capabilities of Mirri and how it can be used in an inspired way.’
Each month displays an eye-catching range of graphics and typography which shows many of the creative possibilities of using specialty papers with print and finishes. It also features a clever cut-away piece at the bottom, so at the end of the year the calendar dates can be cut off and you can keep the designs as part of a collection.