The Mirri stand had many visitors from the packaging and POS sectors, as well as designers and brands. New products on display included Mirri Blanco (white board with a subtle shimmer) and our Mirri ‘Wow’ boxes, which look like ordinary brown cardboard boxes from the outside but which are lined with Mirri on the inside for a luxurious unboxing experience!
Mirri Lens was also featured and, as always, Mirri Sparkle attracted a lot of attention! Visitors were able to ask our team first-hand about our Mirri Bespoke offering, which allows customers to order Mirri in a variety of weights and sizes to suit their requirements.
Our striking stand backdrop was printed on Mirri Holographic Rainbow, on our in-house large-format Roland DG printer. Designed by The Bigger Boat, the inspiration came from the circles on the Mirri logo. The circles became a graphic language used throughout the artwork to communicate Mirri techniques and to show how Mirri interacts with print. At the stand, we gave away a Mirri poster which was litho printed on Mirri Holographic Rainbow paper, and leaflets which were printed on Mirri Pak for HP Indigo.
If you’d like a trial of your packaging design printed on Mirri on our in-house Roland DG printer, please contact us. We hope to see you at Packaging Innovations 2017, where we’ll be exhibiting as part of Luxury Packaging for the first time!