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Wed 13 / 12 / 2017

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 Mirri Gold

Tue 24 / 01 / 2017

Give the gift of a memorable unboxing experience with Mirri

When was the last time you gave any thought to the packaging and unboxing experience of your products?

The focus has always been centered more on the packaging protecting what lies inside, but as customer habits change and ecommerce continues to evolve, brands are beginning to take the unboxing experience very seriously.

Packaging is the most direct touch point and connection with a customer but at the same time, appears to be the most under-utilised marketing tool in the overall brand experience. For brands, the packaging represents the biggest opportunity to begin creating that wow experience and delivering the excitement for the customer.

Research has shown that for a brand to deliver the ultimate brand experience, it needs to go beyond just the product – it’s all about giving the customer the gift of a memorable and sharable experience and that all begins at the unboxing of the product.

In 2015, Doctom’s ‘Unwrapping the Experience’ survey reported that 52% of consumers are likely to make a repeat purchase from an online merchant that delivers premium packaging. Also, 49% of those surveyed, said that brilliant packaging makes them a lot more excited about receiving items from the brand and that 4 out of 10 people would share an image of a delivery via social media if it was presented in premium packaging.

Unboxing videos are currently taking the internet by storm with over 56 million videos on YouTube of people showcasing their very own unboxing experiences. For a brand, online and social recommendations help promote brand awareness and strengthen loyalty.

Ensuring customers are given that delightful and memorable unboxing experience leaves them sharing what they experienced which in turn helps build a brand and also gives it that competitive edge a brand needs to obtain repeat purchases and gain new customers.

At Mirri, we offer a range of packaging finishes to ensure brands can deliver that amazing unboxing experience. 

For more information and to see the ranges that Mirri offer, please click here.

 

 
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 TBB

Sat 01 / 10 / 2016

Mirri  Make an Impact at Packaging Innovations 2016

On 14th & 15th September, Mirri exhibited at Packaging Innovations 2016 at Olympia London.

The Mirri stand had many visitors from the packaging and POS sectors, as well as designers and brands. New products on display included Mirri Blanco (white board with a subtle shimmer) and our Mirri ‘Wow’ boxes, which look like ordinary brown cardboard boxes from the outside but which are lined with Mirri on the inside for a luxurious unboxing experience!

Mirri Lens was also featured and, as always, Mirri Sparkle attracted a lot of attention! Visitors were able to ask our team first-hand about our Mirri Bespoke offering, which allows customers to order Mirri in a variety of weights and sizes to suit their requirements.

Our striking stand backdrop was printed on Mirri Holographic Rainbow, on our in-house large-format Roland DG printer. Designed by The Bigger Boat, the inspiration came from the circles on the Mirri logo. The circles became a graphic language used throughout the artwork to communicate Mirri techniques and to show how Mirri interacts with print. At the stand, we gave away a Mirri poster which was litho printed on Mirri Holographic Rainbow paper, and leaflets which were printed on Mirri Pak for HP Indigo.

If you’d like a trial of your packaging design printed on Mirri on our in-house Roland DG printer, please contact us. We hope to see you at Packaging Innovations 2017, where we’ll be exhibiting as part of Luxury Packaging for the first time!