Image Evolution short listed for digital award with Mirri personalised mailer

Image Evolution short listed for
digital award with Mirri personalised mailer


Reading based digital printer, Image Evolution has been short listed in the ‘Digital Printer Awards 2010’. The Mirri pop up direct mail was entered into the ‘Creative graphic design on digital print’ category.

The ‘Digital Printer Awards 2010’ run by Digital Printer Magazine (Whitmar Publications), highlight creativity, originality and innovative thinking. Awarding quality in process and unusual ways of driving business growth.

The short listed project is a pop up direct mail piece, sent out to promote the new Mirri website features and the use of digital print on Mirri. The mailer was made in conjunction with card-board engineering company Create-this.

Create- this specialise in the design and production of cardboard engineered products including direct mail, point of sale and promotional boxes.

Four pop up cubes in a folder with a small card were chosen from the Create-this range of direct mail products. Each popping cube showed a different metallic substrate from the Mirri range including Mirri Holographic Blast, Mirri Metals Steel Weave, Mirri H Silver and Mirri H Colours. Each cube was labelled using black foil or a deboss depending on the material.

The folder and small card were digitally printed and personalised using a HP Indigo Digital Press. The graphic design was created by Duncan Long of 74

The awards are to be presented at a glittering lunch ceremony on the 17th of November 2010 at the prestigious Park lane Hotel, Piccadilly, London.


Mirri Graffiti insert