Mirri, A Division of Celloglas, Strengthens POS Offering with New Recruit

Mirri, A Division of Celloglas
Strengthens POS Offering with New Recruit

Mark Askham joins Mirri – A Division of Celloglas as Business Development Manager, focusing on the point of sale sector.

Mark has over 15 years experience in the print industry, selling materials for Proctors and previously Robert Horne. Mark has a depth of knowledge covering materials, particularly those used by the POS sector.

Mark Askham commented, “I have been aware of Mirri as a brand of metallic board with unrivalled quality for a long time, so the opportunity to bring these products direct to the screen print, litho and digital POS market is ‎an exciting challenge.”

Mirri have a wide range of products that can be produced in large format sheets; these are particularly popular for seasonal POS campaigns and POS promoting cosmetics, fashion and other premium categories.

Mark Askham is currently working on a new range of products designed specifically to cater for POS projects. Mark will be visiting many POS manufacturers across the UK ensuring that their project requirements are met, offering tailored solutions that allow for greater flexibility and creativity.

Mirri – A division of Celloglas have added new sizes and reel widths specifically for the POS sector, all available for next day delivery, coupled with ‎the pricing benefits available to all printers when buying direct from Mirri.

Mirri POS Silver is now held as stock in the new sheet size sheet of 1040mm x 1550mm and 1250mm x 1850mm, to better suit the needs of large format printers. These sizes are held in stock for immediate call off to meet lead times of 24/48 hours.

Mirri POS Silver is also held in reels made up with a boxboard reverse in the new reel widths. Offering a bespoke large format sheet size service, with a turnaround of 24/48 hours.

Mark added, “I am particularly excited about Mirri Eco Ag, a recyclable product that offers all the benefits of a Mirri quality finish, along with the environmental credentials more brands are demanding for POS projects”.

For more details, contact Mark Askham on: 07770 837723 or email: mark.askham@celloglas.co.uk

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