Mirri get creative with personalised pop up direct mail campaign

Mirri get creative with
personalised pop up direct mail campaign

Mirri- A Division of Celloglas has sent out a pop up direct mail piece to promote the new Mirri website features and the use of digital print on Mirri. The mailer was made in conjunction with card-board engineering company Create-this.

Create- this specialise in the design and production of cardboard engineered products including direct mail, point of sale and promotional boxes.

Four pop up cubes in a folder with a small card were chosen from the Create-this range of direct mail products. Each popping cube shows a different metallic substrate from the Mirri range including Mirri Holographic Blast, Mirri Metals Steel Weave, Mirri H Silver and Mirri H Colours. Each cube is labelled using black foil or a deboss depending on the material. The folder and small card are digitally printed and personalised using a HP Indigo Digital Press.

The folder and card were printed by specialist digital printer Image Evolution Ltd and finished by Celloglas.

Alison Adamson Director of Create- this commented “ We often use Mirri materials for our projects and it’s fantastic news that we can now offer short run or personalised campaigns on Mirri through printing on a HP Indigo press”.

Richard Gillgrass Managing Director of Celloglas commented “ The pop up Mirri direct mail piece is an example of how combining digital print, Mirri, card-board engineering and decorative print finishing produces a stunning result with real impact”. Richard added “The current innovation drive in the digital sector presents lots of new possibilities, particularly for Mirri on a global scale”.


Mirri Graffiti insert