Mirri produces stylish promotional insert for Marketing Week Brand Communications supplement

Mirri produces stylish promotional insert for
Marketing Week Brand Communications supplement

 

This Mirri insert was distributed in the Marketing Week Brand Communications Supplement sent to 11,000 Marketing Week brand contacts. It was also available at Marketing Week Live at London Olympia on 30 June 2011. The insert was printed by Colour Five in Wembley, on a UV Litho press with 4 colour process plus white with UV vanish.

The insert was printed under licence by Colour Five using the Process Metallic Color System by Color-Logic.

Jennifer Deacon, Marketing Manager at Mirri, commented “We always try and do something clever with our inserts and we were really pleased with this piece. The artwork demonstrates that if you print black onto Mirri and let wisps of metallic colour come through, the contrast is amazing and the metallics are really striking.”

Mark Geeves, Color-Logic Director of Sales & Marketing Officer added:“Mirri metallic substrate is the perfect medium for package designers wishing to utilise the Color-Logic system. We have tested the

Mirri product extensively and combined with our software can add incredible dimension to packages with a single mouse click.”

To order a copy of the insert, go to www.mirri.co.uk and put Mirri Brand Communications insert please in the ask a question box, or email mirri@celloglas.co.uk.

Esquire 2011